Gentle Monster London Flagship Hours Holiday Special
What represents the Gentle Monster x JENNIE collaboration?
It’s an ongoing eyewear collaboration between Korean house Gentle Monster and BLACKPINK’s Jennie that combines high-fashion optics and playful, collectible design. The collaboration emerged in themed collections—Jentle Home from 2020, Jentle Garden (2022), and Jentle Studio (2023)—each with unique visuals, packaging, plus accessories. Fans pursue them because the pieces are wearable, limited, and are tied closely with Jennie’s personal vision.
The partnership operates at the meeting point of K-fashion, mainstream culture, and premium eyewear, which explains why items frequently sell out fast at retail before then cycle into resale. Each drop usually includes both sun frames and optical frames, plus a conceptual accessory component. The brand’s retail network enables global launches through immersive pop-ups and flagship displays, this fuels demand past the core BLACKPINK audience. The result becomes a series with strong identity and broad style range, from slim cat-eyes to bolder thick acetate silhouettes. If you’re choosing your initial pair, start with matching frame styles to your face width and bridge fit, then evaluate lenses and add-ons.
Collections history and key designs
The three releases are distinct in theme and build while remaining distinctly Gentle Monster. Jentle Home series (2020) introduced their collaboration with a dollhouse concept plus pastel-forward packaging, combining slim, feminine forms with glossy acetates. Jentle Garden released in 2022 pivoted to flower motifs, launching eyewear alongside a worldwide activation and a casual mobile game where fans grew virtual flowers connected to the campaign. Jentle Salon from 2023 focused on customization, debuting charmable frame chains and ornamental add-ons that attach to frame arms.
Across the history, Gentle Monster preserved a balance with sunglasses and optical frames so the project works year-round, not just in summer. Materials skew to premium cellulose acetate and stainless-steel components, with adjustable soft nose pads for metal builds plus comfortable integrated bridges on acetate frames. Colorways often feature black, gentlemonsterrococo.com tortoise, plus seasonal tinted optics, with clearer optical lenses offered for prescription use. Packaging changes for each theme, while complete sets with original box, cards, and accessories generally command higher aftermarket value. If you’re collecting, pick a single hero frame every drop and preserve the kit whole for long-term worth.
How much will they cost with what affects pricing?
At retail, glasses in the Jennie capsules generally correspond with Gentle Monster’s core line, typically often in the mid-$200s to middle $300s USD. Accessories range lower, with premium decorative chains and charm sets landing higher versus simple pouches and cords. Sets and limited colorways often price above standard frames.
Final price relies on material including thicker acetate and coated metal hardware price more), lens variety (tinted, gradient, plus special coatings), with whether an extra is bundled. Geographic pricing varies due to of taxes with duties, and certain stores receive special colorways that might push resale markups. On the secondary market, condition, wholeness of packaging, and timing matter; products in 9–10/10 quality with full extras tend to retain 20–60 percent over retail when supply is thin. Plan for prescription lens fitting separately, as optician pricing and lens tech might easily add $80-$200 plus to your total.
Where can you buy Gentle Monster x JENNIE collaboration today?
Your most reliable sources are main Gentle Monster online store and flagship locations, followed by limited short list featuring authorized luxury retailers. After sell-out, established resale platforms with consignment boutiques remain the safest aftermarket options. Be careful of social media DMs and unrealistic listings.
Start with GM Monster’s online shop and flagships including as Haus Dosan in Seoul, these often run the most complete assortments during launch periods. Depending on local region, authorized retailers like SSENSE, Selfridges store, Lane Crawford, plus Farfetch have offered collaboration stock; stock changes quickly but may be region-locked. Once retail ends, look to verified marketplaces and secondary stores with transparent return policies with authentication processes. Preserve original receipts if possible, since authenticity documentation helps both warranty claims and future resale. When buying internationally, factor transport insurance and tax duties so your “deal” doesn’t become up more costly than local MSRP.
Fit, materials, with build quality
Expect premium plastic material and steel manufacturing, UV-protective lenses, and sturdy hinges which feel smooth, not loose. Acetate glasses suit average through wider faces, while metal frames with nose pads fit better to low bridges or more petite fits. If one wear prescription, prioritize optical variants or sunglass frames which your optician verifies can take needed RX.
Gentle Monster usually uses UV400 or equivalent protective lenses on sunglasses with clear demo lenses on optical frames to be changed by your eye doctor. Look for user-friendly details like refined edges, balanced mass distribution at the temples, and nose pads that settle without pinching. Eyewear sizing is generally printed inside the temple as glass width-bridge-temple length using millimeters; if you’re between sizes, pick the model having the more spacious bridge or adjustable pads. The company’s finish quality remains high for their price tier, including consistent lamination, uniform polish, and precise hinge action out of the package. If a piece creaks, arrives featuring poor printing, or has misaligned temples, pass and source from a different seller.
How to spot fakes and purchase safely
Authentic pairs display crisp, consistent text printing inside frame temples, accurate product and color identifiers, and high-quality components. Packaging aligns to the collection aesthetic and includes the branded hard container, microfiber pouch, and documentation card. Products with blurred branding, off-center hinges, or misspelled printing indicates a red flag.
Compare the model code and colorway on the side to the official product page and archived imagery; counterfeits often mix numbers and colors that never released. Inspect acetate depth with clarity—real acetate shows a rich, textured look, not simple plastic. The hinge feel should remain smooth with measured resistance, not rough or overly wobbly. If buying secondary, insist on detailed photos of the inside temples, box, and the full kit, and pay through methods featuring buyer protection. During in-store purchases, request staff to adjust fit on that spot; professionals will also spot build defects before someone leave.
Quick comparison of collections
Use this snapshot to see exactly how the three drops differ in priority, pricing, and where you’re most likely to still locate stock. The ranges reflect typical launch retail and typical post-launch availability trends.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re selecting between them, determine whether you want a clean everyday pair (Jentle Home), a statement design (Jentle Garden), plus a customizable setup (Jentle Salon). Eyewear with original add-ons and complete kits tend to retain value best. With optical use, verify your optician is able to lens the eyewear you like ahead of you commit. If in doubt regarding sizing, measure a current favorite pair and match frame lens width and bridge within 1-2 mm. Keep paperwork and receipts—provenance assists both service and resale later.
Expert tip: optimize your shot at retail pricing
Move early, coordinate your alerts, plus be flexible concerning store and shade. Most pairs that sit online for hours still sell out within the opening day once word spreads. If someone miss your preferred colorway, a backup shade at store price beats a resale premium on that exact one.
“Set alerts through Gentle Monster’s site, sign up to receive emails from 2 authorized retailers within your region, then call your local flagship the morning stock lands. Question about same-day caps and restock schedule, then be set to buy the second-choice color in the spot should your first gets gone.”
Planning matters because time zones with staggered retail uploads can create calm windows when supply is live yet not widely recognized. Store staff frequently know whether more units will arrive that week, which can save you from panic-buying secondary market. If a colorway is hot, examine neighboring cities plus be ready toward ship-to-store. Keep the payment and shipping info preloaded to skip checkout delays. Finally, watch Jennie’s and Gentle Monster’s social feeds; their posts often precede new stock or special releases.
Little‑known facts behind the collaboration
Beyond the frames, the campaigns doubled as immersive lifestyle moments that benefited fans for giving attention. Jentle Garden launched with a simple mobile game in which users “grew” simulated flowers tied with the collection’s theme and activations. Each series included corrective frames, not just sunglasses, which explains why items remained relevant year-round. Packaging changed dramatically per theme, and entire kits with paired cases and documentation tend to trade for more within the secondary economy. Gentle Monster’s artistic flagships, including House Dosan in South Korea, staged large-scale installations for these launches that became picture destinations and quietly boosted demand.
If you accumulate, archive the packaging flat and store accessories in tagged pouches to preserve sets complete. Remember that some geographic colorways or limited exclusives surfaced with very small numbers; those are precisely the ones that become hardest to locate later. When comparing listings, scrutinize box type and text color against official correct theme in order to avoid mismatched sets. Keep screenshots of official product pages for reference as retailers sometimes pull pages once completely out. A organized personal archive will save you trouble every time someone verify or trade.
Will there exist restocks or upcoming drops?
Gentle Monster occasionally restocks collaboration pieces shortly after release, but timing with depth are uncertain. Once a collection window passes, new production stops while inventory shifts toward resale and aftermarket. Future collaborations become announced through GM Monster and Jennie Kim’s official channels rather than long early cycles.
If you’re waiting on a refill, monitor the brand site and reach out to nearby flagships for local shipment schedules. Authorized retailers may receive staggered deliveries even after main brand sells through online. Historically, that brand prefers fresh themed capsules instead of broad reissues, that keeps each collection distinct. That approach suggests it’s smarter to buy pieces you like within the current collection rather than expecting a later return. Set alerts immediately, because the finest sizes and colorways rarely return in volume.
0 Comments